Whole Story Distribution
- Industry
- Music distribution
- Our role
- In-house tech team
- Engagement
- 1+ yr, ongoing
- Live site
- wholestorydistribution.com
The client
Whole Story Distribution helps independent artists and labels release music to 70+ stores, including Spotify, Apple Music, YouTube and TikTok, while keeping full ownership of their work.
What we built
A partnership that keeps growing.
We are Whole Story's tech team. The public website, the distribution platform, the artist portal, the backend and the CRM tools: all of it is built and run by Shader Labs.
Website
The public site artists find first, with language switching, artist applications and a clear path into the platform.
Distribution platform
The core product: takes releases from artists and labels and delivers them to streaming stores.
Artist portal
Where artists and labels sign in to manage releases, catalogues and earnings.
Backend & servers
The APIs, databases and servers that power everything, on infrastructure we set up and maintain.
CRM tools
Custom CRM tools and the artist application forms, wired into the rest of the system.
Whatever's next
As the in-house team, we ship what the business needs each month.
How it fits together
The platform we run
- 1,000+
- 50,000+
- 1B+
- 70+
Next case study
Artist Vanguard